By Leonardo Neri Candido de Azevedo

In principle, the new General Personal Data Protection Law (LGPD) will come into force in August 2020 and will have a comprehensive impact on the market.

However, little has been commented on and discussed regarding the impact of the new legislation on the innovation process in various industrial sectors.

To better understand the issue, it is necessary to reformulate some concepts about the virtuous cycle of the innovation process of a given product or service from its inception.

Creation arises from a cognitive bias resulting from human and rational motivation, whether by association or even discovery.

From this phenomenon, the need for an invention is verified, when there is a technical problem to be solved within a delimited purpose. In other words, the inventive process is an instrument of resolution through a formal aptitude, which can be protected by the institute of intellectual property.

From this point on, the pillars of innovation are characterized, only lacking the attribute of a commercial and economic character of the tool, through the consolidation of a product or service that can be presented and reproduced on a large scale in the market. See the details better illustrated in the graph below, with a business demonstration of the exemplified cycle:

It is noted that the LGPD will be embedded in all the phases presented, from the creation process to the entrepreneurial reproduction of products or services within a given commercial segment.

This is due to the fact that the LGPD impacts any and all social and corporate communication where there are people, or exchange of personal data, such as when conducting research, for example.

Therefore, as a way to better adapt to the new rules that will come into effect in 2020, numerous business opportunities should arise both in the flow of corporate communication and in relation to innovation processes, which intrinsically include acts of creation and invention.