By Leonardo Neri

The legal routine experiences, on a daily basis, reflections of facts that have occurred in recent times that propagate practices linked to the promulgation of new rules.

To better illustrate this concept, it was recently seen that a hacker demonstrated the security flaw of Facebook, by allowing people to post news on a third-party user's profile without authorization.

Furthermore, with the shift in importance that has occurred in relation to personal data in the economic environment, being treated as assets – reaching the British The Economist to call them “The world's most valuable resource[1]" – it is natural that the law follows the greater relevance given to legal assets and evolves, as well as updating the regulations applicable thereto. From this, the General Law on Personal Data was approved nationally.

Thus, in this context and with the expansion of technological culture and the spread of information originating from Silicon Valley, the concept “hacker” investigating the details of each niche of activity gains notoriety, not only in the corporate sphere, but also in the way in which the provision of legal services will be directed to the next level.

In the personal segment, there is already a lot of talk about the concept of biohacking, as an instrument to facilitate improvements in human health and performance, using modern concepts such as the one propagated mindfulness.

THE legal hacking It was born in this context, in which there is market acceptance of certain legal techniques that help in the sustainable growth of a company in an integrated and totalitarian way.

The term is understood as hack, the ability to develop creative solutions that change the flawed systemic standardization (of a cognitive, biological, legal, corporate nature, among others) with the aim of avoiding mistakes and overcoming insurmountable barriers.

In the legal area, Mazzucco & Mello Advogados has been creating a culture of systemic analysis of its clients' business through the creation of legal triggers that encourage increased performance and profitability of companies, offering the legal hacking as a differential in its services.

[1] Cf. https://www.economist.com/news/leaders/21721656-data-economy-demands-new-approach-antitrust-rules-worlds-most-valuable-resource, visited on 04/27/2018.